Viktoria Skljarova,
SLA Business Management
HeALiVA is a Business Start-Up founded in October 2018 under
the Tycoon Enterprise Competition. It focuses on selling holistic accessories
such as necklaces, earrings and rings with semi-precious gemstones, providing
latest trends for affordable price with holistic approach behind it.
MGT3193 Business Start-Up module was designed to transfer
our theoretical knowledge into real world environment and to experience the
business world outside University. During the process our team came up with
creating name/logo, conducting market research, stating price strategy method,
allocating our target audience, conducting questionnaires to actual cooperation
with suppliers abroad, launching website and social media accounts, and
trending experience in MDXmas Market, Brent Cross Pop-Up Unit, The Teenage
Market.
Every member of the team brought something to the table of
business development. From the start we understood our differences in
background, experience, knowledge and communication. However, acknowledging
these differences for a better integration of the group was not enough as,
obviously, each member of our team has a totally different agenda and that
could sometimes benefit our business, but mostly hindered the operations
process. As within most of organisations, there were difficulties and
misunderstanding due to the unequal contribution, lack of motivation or effort
and general involvement itself.
Overall, this opportunity enabled me to gather unreplaceable
entrepreneurship business experience, unleashing my creative side and
understand the difference between theoretical in-class lectures and practice
based learning. Moreover, I believe that it was an opportunity to contribute
back into community, showing people the ways to connect their mind and body
together through spiritual and holistic beliefs. Every 15% of our profit goes
to charity for Mental Health Foundation to support people who live with the
mental discomfort.
I believe that it is essential to put yourself out there as
soon as possible and gain as much practical experience as possible.
Viktoria Skljarova, SLA Business Management
🔘 HeALiVA
🔖 Co-Founder, Director
& Marketing Executive
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📍 Instagram: @hea.liva
